Sean ‘Diddy’ Combs Announces Social Media-Driven Music TV Channel
Sean “Diddy” Combs took to YouTube, Twitter and Facebook this week to announce the launch of REVOLT TV — a new socially connected music and news-driven cable channel coming to the Comcast-NBC network in 2013.
Combs, the founder and CEO of Bad Boy Worldwide Entertainment Group and hip-hop artist, says he wants to connect music makers to music lovers. It’s fitting that the TV network using social networks to reach viewers would turn to YouTube to broadcast initial plans.
The television channel will deliver music videos, live performances and music news. Social media will drive audience interaction with the network and featured artists.
“REVOLT is the first channel created entirely from the ground up in this new era of social media” Combs said in a statement. “We’re building this platform for artists to reach an extraordinary number of people in a completely different way.”
Combs has taken to Twitter in recent days to accept congratulations from fellow entertainers — and fellow Twitter heavy hitters — like Rihanna, Busta Rhymes, Ashton Kutcher and Ryan Seacrest.
Oh shit bro! You have your own channel??! #ILL #REVOLTNavy RT @iamdiddy: MUSIC IS MY LIFE #REVOLT-> Bit.ly/diddyrevolt
— Rihanna (@rihanna) February 22, 2012
@iamdiddy VERY PROUD OF U AND THE LAUNCH OF UR OWN CHANNEL BIG HOMIE!!! #REVOLT!! (...)
